![]() ![]() Gladwell bifurcates split-second decisions, and the series of scientific and anecdotal evidence he presents, into positive and negative outcomes. Gladwell explicates this process through a series of narratives ranging from the historical to the psychological and sociological, from medicine to law enforcement, and academia to salesmanship. This is precisely Gladwell's prerogative: to unlock the door that he refers to as the adaptive unconscious, and prime people to think about how exactly they arrive at split-second decisions. However this ability takes time to develop, and one of the most peculiar and frustrating things about it works is that people are often unable to explain how they came to make such decisions. He argues that every person has the ability to fine-tune their ability to “thin-slice”, or take a little bit of information in a small amount of time, and make critical decisions. Gladwell considers how and why some people are able to make such decisions with success, and others are unable to do so. Malcolm Gladwell's 2005 non-fiction book Blink is about how people use their adaptive unconscious – the part of the brain that operates rapidly based upon little information – to make important decisions. ![]()
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